Every couple deserves a wedding that reflects their unique love story—an event that speaks volumes about their taste, style, and values. Yet, many discerning couples face a frustrating hurdle: consistency in wedding branding. Juggling multiple vendors leads to disjointed experiences, leaving them overwhelmed and stressed, all while the clock ticks down to their big day.
Enter La Fetelier, founded by Su, a visionary designer with a background in luxury fashion and product design. Graduating from Cornell University, she honed her skills working alongside renowned designers like Ralph Lauren and Michael Kors—cultivating a meticulous eye for high-end style, detail, and quality. Her transition into wedding stationery was born from a deep-seated desire to integrate modern technology with traditional aesthetics, ensuring that each invitation not only stood out in design but also offered seamless user experience for the guests.
She saw an apparent void in the wedding industry; couples yearned for stunning, cohesive invitations that could engage guests but often ended up with mismatched designs and cumbersome RSVP processes. Having designed for both physical and digital spaces, she realized that enhancing the guest experience was paramount. The traditional invitation experience needed a modernization to avoid additional work for guests, and it all started with the invitation.